Frank talk from BNET's Geoffrey James on shaping up you elevator speach.
'Most “elevator speeches” suck. Almost every pitch I’ve heard (and I’ve heard plenty) tries to cram in as much information as possible. That kind of motormouth behavior is wicked dumb, because if you’re giving a brief presentation, you job is to pique interest, not convey information. You want to land the next meeting, not impress the prospect with your ability to vomit facts.'
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